The transformation of 396 Queen Street.
Auckland is fast becoming a city of Markets and Lane-ways which is set to rival the likes of Melbourne. I must add that it won’t be within the next 3 years but looking at projects planned for our city it is easy to see that Auckland will be vastly different in the next 5 to 10 years time. Wynyard Quarter will have an additional 5 Lane-ways by 2013, Fort Lane is almost ready to be revealed, Imperial Lane is set to open by the end of the year and now 396 Queen Street will join them.
396 Queen is being redeveloped to create 42 new luxury ground floor shops embracing Queen Street and Mayoral Drive. The development will be known as Queens Lane and will be a vibrant addition to Queen Street. Queens Lane has only eight shops with prime Queen Street frontage. Each shop has been carefully designed to provide maximum shop front width, major signage exposure and total flexibility of business use and opening hours.
The Lane at Queens Lane will be a boutique retail environment. With twenty shops offering a variety of food, fashion and goods, the Lane will be a luxurious magnet to the thousands of customers who pass each day. With a temperature controlled environment away from Auckland’s inclement weather, Queens Lane will bring relaxed retailing to Queen Street.
The Mayoral Drive Shops at Queens Lane provide massive exposure to traffic and pedestrians alike. Inspired use of signage and wide shop frontages are the hallmarks of the Mayoral Drive shops. It is sad to see the facade of the Queen’s Head Hotel being removed but we must admit that it is an improvement and this project adds a touch of class to Upper Queen Street.