Britomart Precinct is set to become the Queen of labels.
The owners of The Britomart Precinct, Cooper & Company, are said to be in talks with luxury clothing stores Armani, Tiffany & Co, Prada and Chanel. The plan is for Britomart to become Auckland’s International fashion hub. We have always believed that Auckland needs to create districts and with this announcement we are clearly on the right road to achieving our goals. The Atrium on Takutai Square is already filled to the brim and we can only assume that the above-mentioned labels will be located in the planned Central Building.
The rumour mill also suggests that Zara is eyeing our shores after recently opening a store in Sydney and planning to open one in Melbourne. We can only hope that Topshop open a standalone store in the precinct. Topshop currently represent their brand and clothing at The Department Store in Takapuna (which was recently voted the number one concept store in the world by Monocle Magazine) but we feel that it is time for them to branch out and to provide us with a much bigger range. Less is not always more.